The Pakistan Electronic Media Regulatory Authority (PEMRA) has banned the broadcast of advertisements produced in India or by Indian ...

PEMRA bans advertisements with Indian celebrities



The Pakistan Electronic Media Regulatory Authority (PEMRA) has banned the broadcast of advertisements produced in India or by Indian celebrities.

According to the details, PEMRA has issued a notification to all its radio and television licensees that, given the Indian aggression in Kashmir and the resulting tension between the two countries, Indian advertising is being broadcast. in Pakistan or even who matter. With any actor and Indian character, he was banned.

PEMRA has specifically warned 11 different multinationals that make soap, detergents, shampoos, noodles and similar items, so that ads with Indian actors or characters are not shown on TV screens.

Pemra warned that strict legal measures would be taken against broadcasters in case of violation.

The letter stated that the Pakistani government had announced the observance of this year's Independence Day in solidarity with the executioners following the escalation of tensions between the two countries over the Kashmir issue, but Indian announcements continued. to be transmitted. in Pakistani chains and this was contrary to government policy.

PEMRA banned advertisements for various products shot in India or including Indian actors and models.

PEMRA said that the appearance of Indian characters on Pakistani television screens "exacerbates the misery of Pakistanis disturbed by the atrocities committed by Indians against the Kashmiri brothers".

According to the notification, the ban imposed under Article 27A of the 2002 PEMRA Ordinance will continue to be imposed until the advertising of Indian actors is replaced by a Pakistani alternative and also approved by PEMRA.

It should be noted that Bollywood films are already banned in Pakistani cinema, but after Indian jingoism in Kashmir and throughout the LoC, PEMRA announced that it would ban Indian content and include actors and characters. Indian in advertising.

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